Our client is dedicated to provide businesses with the best & latest solutions to grow and prosper.
About the Role:
In this role, you will be responsible for developing and executing mobile marketing strategies to drive user engagement, app downloads, and customer retention. You will work closely with cross-functional teams to optimize mobile campaigns, track performance, and achieve marketing goals.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Experience in mobile or casual gaming, as well as in FinTech or OTC derivatives (CFDs), would be an advantage
- 3+ years of experience in mobile marketing, digital marketing, or a related role
- Strong understanding of mobile marketing channels, app store optimization, and mobile user acquisition
- Experience with marketing automation tools, analytics platforms, and A/B testing
- Excellent analytical skills with the ability to translate data into actionable insights
- Strong project management skills and the ability to work in a fast-paced environment
- Fluent English
Key Responsibilities:
- Develop and implement mobile marketing strategies across various channels, including SMS, push notifications, in-app messaging, and mobile advertising
- Plan, execute, and optimize mobile advertising campaigns (e.g., Google Ads, Facebook Ads, etc.) to drive app downloads and engagement
- Create and monitor Key Performance Indicators (KPIs) to assess the effectiveness of mobile marketing efforts, such as app install rates, user engagement, and retention
- Collaborate with product, content, and design teams to ensure mobile marketing campaigns align with overall business goals and brand guidelines
- Conduct A/B testing to optimize mobile campaigns for higher conversion rates
- Analyze user behavior and market trends to identify and recommend opportunities for growth and improvement in mobile marketing strategies
- Manage budget allocations and performance tracking for mobile campaigns, ensuring the best ROI.
- Stay updated with industry trends, new tools, and best practices in mobile marketing
- Work closely with analytics to provide in-depth reporting on mobile campaign performance, user acquisition, and retention metrics
The Offer:
- Attractive salary
- Full-time position, Monday – Friday
- Health and life insurance
- Multisport Card
- 20 days annual paid leave
We would love to hear from you. Apply now with your CV in English.
All applications will be treated as strictly confidential.
Only short-listed candidates will be contacted.
License for recruitment for Bulgaria: No 2399 / 15.11.2017
License for administration and protection of personal data: No 432025 / 23.10.2017
